Spinzo's strategic growth consulting starts with a series of interviews. We will speak with ticket sales reps and management about how group and promotional ticket sales programs are run, including prospecting, offerings, and post-event data analysis. The interviewing is designed to determine the current practices to see what should be built upon, and where new strategies and tactics can be inserted.

Interviews are not meant to be individual staff evaluations or competitions. They are meant to discover the totality of what is being done. No one is vilified or evaluated on their own. In addition to ticket sales staff, it is helpul to inteview key marketing, community relations, and sponsorship staff, since some of the best practices involve collaboration among various departments.

We capture all revenue data for your group and promotional ticket sales programs - revenues, ticket counts, and conversion rates. We will also want to learn as much as possible about the key groups, group leaders, and target audiences for your campaigns.

Spinzo will work with you to capture any fan experiences, perks, or fundraising paired with your sales campaigns. Many of the best practices involve pairing these elements with ticket sales promotions, and having an understanding of what is being done already will help us determine your immediate next steps to get a sales boost.

Once interviews are conducted and data captured, Spinzo will perform the benchmarking exercise. This is where we compare what your organization is doing versus best-in-class across distinct promotional categories. Some that we consider are: youth sports, education, non-profit, associations, faith and family, and corporate.

For each category, you will receive a percentage score indicating where you stand relative to best-in-class. Best-in-class is pegged at 100% for each category, but it's near impossible for a single client to achieve 100%. We will determine your score for each category, and we will also provide a generalized score for similar organizations to yours based on other consulting engagements or other Spinzo relationships. Each category analysis will indicate actionable steps you can take to improve your practices and increase your sales.

Once the consulting analysis is complete, we will offer a 90 minute interactive virtual session to inspire your sales staff to push for better results based on our findings. The session will be fun and engaging and will address all "low-hanging-fruit" initiatives that can be done right now, along with stretch goals for those that are especially eager. Your staff will leave the session feeling inspired and determined to drive additional revenue. It is often suggested to have a seconary session among sales, marketing, and sponsorship managers to discuss key collaboration opportunities.